66% down from 52-week high: Marketing services company secures Rs 2.20 crore order from ThoughtFocus, Inc

On Monday, shares of Toss The Coin Limited plunged 1.71 per cent to Rs 315.50 per share from its previous closing of Rs 321 per share. The stock’s 52-week high is Rs 927.50 per share and its 52-week low is Rs 300 per share.

Toss The Coin Limited has entered into a Master CMO & EBO Retainer Service Agreement with ThoughtFocus, Inc., an international entity based in the U.S. This one-year contract, valued at approximately Rs 2.20 crore (USD 252,000), enables ThoughtFocus to leverage Toss The Coin's marketing expertise to enhance its marketing and employer branding objectives. The agreement outlines a comprehensive suite of services, including strategic planning, content creation, graphic design and campaign management.

The scope of work under the agreement is extensive and covers both marketing and employer branding initiatives. For marketing, Toss The Coin will provide services such as SEO & SEM, thought leadership, content marketing and management of webinars, podcasts and social media. On the employer branding front, the services will focus on developing hiring strategies, internal communications, PR and culture-building programs. The agreement also includes creating social media content, design assets and branding for sites and employee kits.

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About the Company

Toss The Coin Limited, founded in 2020, is a marketing consulting company that offers a range of customised marketing services. The company's key service offerings are structured across several divisions, including a CMO Office for strategic consulting and branding, a GTM Office for short-term projects like brand identity and website development and a Sales Enablement team focused on demand generation and performance marketing. Additionally, it provides specialised services through its Design Outcomes division, which handles graphic design, video production and 3D design and an Internal Branding unit that manages employer branding and employee engagement. The company also offers business services such as rebranding and digital marketing and is currently piloting an AI-based solutions vertical called Kathai AI Solutions.

The company has a market cap of Rs 60 crore and the stock is down by 66 per cent from its 52-week high of Rs 927.50 per share. The shares of the company have a PE of 47x, an ROE of 15 per cent and an ROCE of 20 per cent.

Disclaimer: The article is for informational purposes only and not investment advice.