Adcounty Media India Ltd Launches OPSIS Ads, a Mobile-First Performance Advertising Platform

Adcounty Media India Limited, based in Jaipur, India, announced the official launch of its new proprietary platform, "OPSIS Ads," on December 8, 2025. This sophisticated, mobile-first performance advertising and revenue optimisation platform was developed as a key component of the company's strategic initiative to bolster its ad-technology portfolio and expand its footprint in the competitive global digital advertising sector. OPSIS Ads leverages advanced AI (Artificial Intelligence) and ML (Machine Learning) technologies to serve as a robust solution for mobile user acquisition, campaign optimisation, and monetisation for both advertisers and app developers. Its core functionality includes enabling real-time campaign optimisation, intelligent audience targeting, unified cross-platform tracking, and providing fully transparent performance reporting, positioning it as a powerful tool in the mobile advertising ecosystem.

The platform is equipped with several key capabilities designed to maximise advertising efficiency and safety. These features include AI/ML-based real-time optimisation and mobile-first ad delivery across iOS, Android, and Web environments. OPSIS Ads also emphasises security and data integrity by incorporating enterprise-grade fraud detection and ensuring brand-safe advertising. Furthermore, it offers advanced analytics and supports seamless integration with leading Mobile Measurement Partners (MMPs), alongside robust retargeting support, ensuring comprehensive and effective management of mobile advertising campaigns for its clients worldwide. The Company continues to focus on building scalable technology products to support advertisers with performance-driven and transparent advertising solutions.

Commenting on the launch, Mr Aditya Jangid, Chairman and Managing Director of Adcounty Media India Limited, said, “The introduction of OPSIS Ads aligns with the Company’s long-term growth strategy in the global adtechnology space and is expected to enhance its digital advertising offerings and international reach.”

About Adcounty Media India Limited

Adcounty Media India Limited is a technology-driven digital advertising and performance marketing company with a strong focus on mobile growth, AI-powered optimisation, and scalable user acquisition solutions. Through OPSIS Ads, the Company strengthens its position as a global mobile performance marketing leader. The company has a market cap of Rs 274 crore and the stock is up by 18 per cent from its 52-week low of Rs 113 per share.

Disclaimer: The article is for informational purposes only and not investment advice.