Advertising & Media Company completed export worth Rs 4.60 crore from Burger King USA and bags new order worth Rs 2 crore DFM Foods Ltd

Pramara Promotions Limited announced the completion of the Burger King (USA) order along with securing the new order from DFM Foods Ltd, reflecting the company's growing footprint.

Successful Execution of Burger King USA Order

Pramara has achieved a significant milestone by successfully completing its export order from Burger King USA, valued at Rs 4.60 crore approx. (USD 5,39,005 approx.). The audit, conducted by Burger King, highlighted the company’s exceptional standards in quality, safety and operational efficiency, reaffirming its commitment to delivering top-tier products and services. Pramara will manufacture toys for Burger King USA. This marks a significant milestone as Burger King has selected Pramara as their sole supplier from India following a thorough audit, plant visit, and adherence to their quality standards.

Previously, Burger King sourced these toys from China, and their decision to partner with Pramara reflects their intent to reduce reliance on Chinese suppliers while increasing business engagement with India. The first partial shipment was dispatched in September 2024, with the remaining shipments scheduled for October 2024. The successful completion of this order not only showcases Pramara's capabilities but also positions the company for additional business opportunities with Burger King. Pramara anticipates a significant increase in orders, projecting 3-4 times growth over the next 6 to 12 months.

DFM Foods Ltd Order

Pramara Promotions Limited announced that it will complete its first order from DFM Foods Ltd for Rs 1.93 crore (approx.) in October 2024. Additionally, it is excited to share that it has secured a new order from DFM Foods Ltd amounting to Rs 2 crore (approx.). Both orders are for the supply of toys, with the new order scheduled to be fulfilled by mid-December 2024. Pramara anticipates a potential annual revenue generation of approximately Rs 8 to Rs 10 crores from DFM foods. These achievements not only highlight Pramara's reliability as a manufacturer but also strengthen its standing in the toy manufacturing and promotional products market.

About the Company

Pramara Promotions Limited (PPL) is a prominent promotional marketing company serving some of the world’s most renowned brands across various segments. With comprehensive capabilities in trade and consumer premiums, brand partnerships and character licensing, Pramara stands out in the industry. The company operates a 40,000 sq. ft. manufacturing facility that produces over 150 Mn products annually, with a daily capacity of 2,50,000 to 4,00,000 items. This facility is certified by several Fortune 500 companies and is Audit Qualified for Kellogg’s, Mondelez, Hershey’s, Nestlé, P&G and RB. Pramara excels in providing global supply chain solutions that offer competitive advantages and cost optimization. The company is recognized by industry leaders, having received accolades such as the Trustworthy and Valuable Supplier Award from Abbott, a Certificate of Appreciation from Unilever and the Best Quality Supplier Award from Reckitt Benckiser for its commitment to high-quality products.

The company has a market cap of Rs 171 crore with a PE ratio of 36, an ROE of 17 per cent and an ROCE of 17 per cent. The stock gave multibagger returns of 100 per cent from its 52-week low of Rs 78 per share. Investors should keep an eye on this micro-cap stock.

Disclaimer: The article is for informational purposes only and not investment advice. 

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