Consumer electronics company strengthens South India presence with LOTS and Sonovision; Targets Rs 100 crore annual business

Cellecor Gadgets Limited, a rapidly expanding Indian consumer electronics brand, has forged new partnerships with two leading South Indian retail chains, LOT Mobiles and Sonovision Electronics Private Limited. This strategic move is a key part of Cellecor's plan to achieve an annual business target of Rs 100 crore from the region. The collaborations are expected to significantly boost Cellecor's retail presence, leveraging the extensive networks and strong consumer trust that both LOT Mobiles and Sonovision have cultivated over the years in Andhra Pradesh and Telangana

The two partnerships are projected to contribute equally to the company's regional revenue goal. Cellecor anticipates generating Rs 50 crore in annual business through its collaboration with LOT Mobiles, which boasts over 150 stores across Andhra Pradesh and Telangana. Similarly, the partnership with Sonovision Electronics Private Limited, with its 75+ outlets and long-standing reputation since 1969, is also expected to add another Rs 50 crore to the annual business. This expansion strengthens Cellecor's robust offline network, which currently includes more than 65,000 retail touchpoints nationwide.

About the Company

Cellecor Gadgets Limited began its journey in 2012 as Unity Communications, a proprietorship firm founded by Mr. Ravi Agarwal, focusing on selling electronics under its brand. The company has since grown into a prominent name in the consumer electronics industry, known for its commitment to providing affordable, quality products. Cellecor achieves this through a sustainable business strategy that synergises, combining electronic product demand with a modern approach to sourcing, production, and marketing. Today, their diverse product range includes mobile phones, smart TVs, various audio devices, smartwatches, and home appliances.

Results: According to half-yearly results, the net sales increased by 106 per cent to Rs 600.23 crore, Profit before tax (PBT) increased by 79 per cent to Rs 21.76 crore and net profit increased by 79 per cent to Rs 16.28 crore in H2FY25 compared to H2FY24. In its annual results, the net sales increased by 105 per cent to Rs 1,025.95 crore, Profit before tax (PBT) increased by 91 per cent to Rs 41.43 crore and net profit increased by 92 per cent to Rs 30.90 crore in FY25 compared to FY24.

The company's shares have an ROE of 25 per cent and an ROCE of 24 per cent. As of March 2025, the promoters own 49.64 per cent of the company, FIIs own 3.27 per cent, DIIs own 0.28 per cent and the public owns 46.81 per cent. The stock is up 7.4 per cent from its 52-week low of Rs 29.25 per share and has given multibagger returns of 210 per cent since its listing on NSE in September 2023. 

Disclaimer: The article is for informational purposes only and not investment advice.