Eyes Rs 750 Crore Annual Business from the Southern Region: Cellecor Expands South India Presence with Poorvika Partnership
DSIJ Intelligence-1 / 25 Sep 2025/ Categories: Mindshare, Trending
The stock is up 10 per cent from its 52-week low of Rs 29.25 per share and has given multibagger returns of over 200 per cent since its listing on NSE in September 2023.
Cellecor Gadgets Limited, a rapidly expanding Indian consumer electronics brand, has announced a significant retail partnership with Poorvika Mobiles Pvt Ltd. This strategic collaboration adds Poorvika, one of South India’s largest electronics chains with over 470 stores, to Cellecor's extensive network. The partnership is a major milestone for Cellecor, as it is projected to generate Rs 150 crore annually in revenue. This move reinforces Cellecor’s strong presence in the southern market, building on its existing alliances with other major regional retail chains like LOT Mobiles, BIG C Mobiles, and Sangeetha Mobiles. Poorvika's strong market presence, highlighted by its Rs 3,600 crore revenue in FY24, provides a significant boost to Cellecor's distribution and market penetration in key states like Tamil Nadu, Karnataka, and Kerala.
This new partnership is a key part of Cellecor's aggressive expansion strategy. The company already has a robust network of alliances across thousands of retail outlets in South India, and these collaborations are collectively expected to contribute Rs 750 crore annually from the region alone. By strengthening its offline retail footprint and expanding its product portfolio, which includes everything from Smart TVs and smartphones to wearables and audio devices, Cellecor is solidifying its leadership in the Indian consumer electronics market. The company remains committed to the 'Make in India' initiative, focusing on delivering high-quality, value-driven products to a wide consumer base. This strategic expansion is positioning South India as a cornerstone for Cellecor's nationwide growth journey.
About the Company
Cellecor Gadgets Limited began its journey in 2012 as Unity Communications, a proprietorship firm founded by Mr Ravi Agarwal, focusing on selling electronics under its brand. The company has since grown into a prominent name in the consumer electronics industry, known for its commitment to providing affordable, quality products. Cellecor achieves this through a sustainable business strategy that synergises, combining electronic product demand with a modern approach to sourcing, production, and marketing. Today, their diverse product range includes mobile phones, smart TVs, various audio devices, smartwatches, and home appliances.
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Results: According to half-yearly results, the net sales increased by 106 per cent to Rs 600.23 crore, Profit before tax (PBT) increased by 79 per cent to Rs 21.76 crore and net profit increased by 79 per cent to Rs 16.28 crore in H2FY25 compared to H2FY24. In its annual results, the net sales increased by 105 per cent to Rs 1,025.95 crore, Profit before tax (PBT) increased by 91 per cent to Rs 41.43 crore and net profit increased by 92 per cent to Rs 30.90 crore in FY25 compared to FY24.
The company's shares have an ROE of 25 per cent and an ROCE of 24 per cent. As of March 2025, the promoters own 49.64 per cent of the company, FIIs own 3.27 per cent, DIIs own 0.28 per cent and the public owns 46.81 per cent. The stock is up 10 per cent from its 52-week low of Rs 29.25 per share and has given multibagger returns of over 200 per cent since its listing on NSE in September 2023.
Disclaimer: The article is for informational purposes only and not investment advice.