Gautam Adani-Backed Agri-Business & FMCG Company Signs MoU with SEA and SREC to Lead National Mustard Model Farm Initiative

AWL Agri Business Limited (formerly known as Adani Wilmar Limited), one of India’s leading agri-business and FMCG companies, today announced its partnership with the Solvent Extractors’ Association of India (SEA) and Solidaridad Regional Expertise Centre (SREC) to advance the Regenerative Mustard Mission – Sustainable Mustard Farm Project. As the lead sponsor, the company has signed a Memorandum of Understanding (MoU) with SEA during its Annual General Meeting (AGM) in Mumbai.

Under this collaboration that will be in force till August 2027, 3,000 mustard model farms will be established in nine districts across the country, including Rajasthan, Madhya Pradesh and Haryana, scaling up from the existing 1,500 farms. These model farms will demonstrate regenerative agriculture practices, satellite-based monitoring, soil health management and climate-resilient techniques, aiming to bridge the yield gap in mustard cultivation.

The initiative seeks to train and support 20,000 farmers through demonstration plots, farmer field schools and digital advisory platforms. By adopting sustainable practices, the project targets a 30% increase in smallholder productivity and income, directly contributing to India’s National Mission on Edible Oils – Oilseeds (NMEO-OS) and the government’s vision of Aatmanirbhar Bharat.

The collaboration positions AWL as a frontrunner in advancing sustainable agriculture and responsible sourcing. The Regenerative Mustard Mission will not only help reduce India’s edible oil import bill but also strengthen farmers’ incomes, environmental stewardship, and consumer trust in sustainable food systems.

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About the Company

AWL Agri Business Ltd., formerly Adani Wilmar Limited, is a major Indian Food & FMCG company offering a wide range of kitchen staples, including edible oils and flour, under its flagship Fortune brand. With 24 manufacturing plants and a vast distribution network, the company serves retail consumers, HoReCa, and institutional sectors. AWL has also expanded its product portfolio to include Home & Personal Care items.

The company has a market cap of over Rs 33,000 crore. The shares of the company have a PE of 29x, an ROE of 14 per cent and an ROCE of 21 per share. The stock is up by 11 per cent from its 52-week low of Rs 231.55 per share.

Disclaimer: The article is for informational purposes only and not investment advice.