Madhuri Madhusudan Kela holds 1.68% stake: WoodenStreet partners with this small-cap company to strengthen its e-commerce operations

WoodenStreet, a prominent furniture and home decor brand, has partnered with Unicommerce to enhance its e-commerce operations. Founded in 2015 as a custom furniture company, WoodenStreet has since diversified its offerings to include home decor, furnishings, and mattresses, operating through its own website, online marketplaces, and over 100 physical stores across India. By adopting Unicommerce's technology, the brand aims to automate order processing and gain a real-time view of inventory across its more than 20 warehouses, leading to faster and more precise deliveries.

To improve efficiency, WoodenStreet will use Unicommerce's flagship platform, Uniware, which integrates order and warehouse management systems. This integration will enable the brand to assign orders to the nearest warehouse, significantly reducing both delivery time and cost, which is a major benefit when shipping large, bulky items like furniture. Additionally, Unicommerce has developed a custom multi-part shipment feature for WoodenStreet. This feature allows a single customer order to be split into multiple shipments based on product availability, location, or delivery timelines, ensuring that ready-to-ship items like cushions and decor are dispatched to customers more quickly.

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The collaboration will also provide WoodenStreet with greater financial control through Unicommerce's Unireco tool. This tool automates the reconciliation of payments and returns across various marketplaces, offering order-wise revenue visibility. This functionality will help WoodenStreet easily identify and dispute incorrect charges while also providing a clearer understanding of product-specific profitability, thereby helping the company maximise its earnings from all its online channels.

About the Company

Unicommerce provides a comprehensive suite of e-commerce solutions that streamline backend operations and enhance sales. Its flagship platform, Uniware, handles inventory management, multi-channel order processing, and warehouse operations. The company also offers Shipway, a logistics management platform for shipping automation, and Convertway, an AI-enabled marketing tool designed to boost conversions. Incorporated in 2012, Unicommerce is ISO 27001 and ISO 27701 certified and serves over 7,100 clients across India, Southeast Asia, and the Middle East, including major brands like FabIndia, Lenskart, and boAt.

The company has a market cap of over Rs 1,400 crore with a PE of 78x, an ROE of 25 per cent and an ROCE of 32 per cent. An ace investor, Madhusudan Kela’s wife, Madhuri Madhusudan Kela, holds a 1.68 per cent stake in the company as of June 2025. The stock is up over 40 per cent from its 52-week low of Rs 96.30 per share.

Disclaimer: The article is for informational purposes only and not investment advice.