Madhusudan Kela Holds 8.93% Stake: Choice International Adds Rs 635 Crore AUM; Expands Aggressively in Wealth Management via Multiple Acquisitions
DSIJ Intelligence-1 / 23 Oct 2025/ Categories: Multibaggers, Trending
The stock gave multibagger returns of 300 per cent in just 2 years and a whopping 3,050 per cent in 5 years.
Choice International Limited has announced a significant expansion of its wealth management arm through a series of strategic acquisitions. The diversified financial services group has entered into definitive agreements to acquire the distribution business of the Fintoo Group, which includes the distribution of various financial products such as Wealth Products, Insurance, Alternative Investment Funds (AIFs) and Portfolio Management Services (PMS). This move will immediately add approximately Rs 300 crore to Choice's Assets Under Management (AUM), along with securing Fintoo’s insurance distribution business, client base, team and technological infrastructure.
Further strengthening its national distribution footprint, Choice International also acquired the distribution business of Glory Prime Wealth Private Limited. This Pune-based wealth distributor manages an AUM of Rs 210 crore and its acquisition is set to significantly enhance Choice's market presence in Western India and deepen its penetration among affluent and emerging affluent investors. Simultaneously, the company formed a strategic business association with four Mutual Fund distributors in Himachal Pradesh, who merged their wealth management business with Choice, contributing an additional AUM of Rs 125 crore.
Collectively, these strategic moves represent an aggressive push into the wealth and investment management sector for Choice International. The total incremental AUM from these acquisitions and associations stands at an impressive Rs 635 crore and Rs 300 crores from Fintoo, Rs 210 crore from Glory Prime and Rs 125 crore from Himachal distributors. This substantial increase in AUM and client base underscores Choice's commitment to rapidly scaling its wealth management business through inorganic growth.
The company's overarching strategy is to create a robust, tech-driven, multi-channel wealth platform. By integrating the strong distribution networks of Fintoo and Glory Prime, Choice aims to deliver comprehensive, personalised and scalable investment solutions to a broader spectrum of investors across India. These recent acquisitions signal a decisive move to strengthen its competitive position as a leading diversified financial services group.
About Choice International Ltd
Headquartered in Mumbai, Choice Group is a decade-old organisation engaged in providing diversified services across finance, engineering and consulting. The group holds memberships and registrations with SEBI, RBI, NSE, BSE, MCX, NCDEX, AMFI and is a depository participant with both CDSL & NSDL. As an end-to-end financial conglomerate with over 13 lakh clients and 53,000+ trained business associates, Choice continues to scale new heights as one of India’s top 20 brokers, powered by technology-led solutions and a strong pan-India presence.
An Ace Investor, Madhusudan Murlidhar Kela, has owned an 8.93 per cent stake as of September 2025. The company has a market cap of over Rs 16,000 crore and has delivered good profit growth of 66 per cent CAGR over the last 5 years. The shares of the company have a PE of 89x, an ROE of 19 per cent and an ROCE of 22 per cent. The stock gave multibagger returns of 300 per cent in just 2 years and a whopping 3,050 per cent in 5 years.
Disclaimer: The article is for informational purposes only and not investment advice.