PMS and AIF: A Sophisticated Approach To Investments
Ratin Biswass / 17 Apr 2025/ Categories: DSIJ_Magazine_Web, DSIJMagazine_App, Goal Planning, MF - Goal Planning, Mutual Fund

Portfolio Management Services (PMS) and Alternative Investment Funds
Portfolio Management Services (PMS) and Alternative Investment Funds (AIF) in India represent sophisticated investment options tailored for high-net-worth individuals. Both these investment vehicles are regulated by the Securities and Exchange Board of India (SEBI), ensuring transparency and reliability while following rigorous standards.[EasyDNNnews:PaidContentStart]
PMS refers to specialised investment solutions where professionals manage a customised investment portfolio based on the specific goals and requirements of individual investors. These services involve selecting and regularly adjusting a portfolio of stocks, fixed-income instruments, or sometimes even unlisted securities to align with an investor’s risk tolerance, objectives, and financial goals.
Alternative Investment Funds (AIF) are privately pooled funds collecting money from sophisticated investors to invest in specific, often unconventional, asset classes. These funds cater to investors seeking investment opportunities beyond traditional stocks, bonds, and mutual funds. AIFs are divided into three categories by SEBI based on their investment strategies. Category I AIFs include funds investing in startups, early-stage ventures, and sectors with socio-economic significance. Category II AIFs primarily invest in private equity, Debt Funds, and distressed assets. Category III AIFs use more complex trading strategies, often involving leverage, derivatives, and hedging, to generate potentially higher returns.
Where Do They Invest?
PMS typically invests in publicly listed securities such as stocks, government or corporate bonds, and occasionally in unlisted equities. The choice of assets depends significantly on the strategy agreed upon between the portfolio manager and the investor. The PMS provider continuously evaluates and manages the portfolio, shifting allocations according to market conditions and investor objectives.
AIFs, however, focus on a broader range of asset classes. Category I AIFs primarily target innovative startups, SMEs, and enterprises in sectors promoted by government policy due to their potential positive economic or social impact. Category II AIFs include private equity funds, real estate funds, and distressed asset funds, which invest in privately held companies, real estate projects, infrastructure, or debt of companies undergoing financial restructuring. Category III AIFs focus on complex trading strategies using derivatives, arbitrage, hedging, and leverage to generate returns irrespective of market directions.
Who Can Invest?
Both PMS and AIFs are specialised investment products aimed primarily at High-Net-Worth Individuals (HNIs) or affluent investors. SEBI has set a high minimum investment threshold, typically ₹50 lakh for PMS and for AIFs, an investor must be an accredited investor, for which they need to obtain a certificate stating the same. Such certificates are issued by BSE for which the criteria the investor should have an income of more than ₹2 crore or should have a net worth of ₹7.5 crore excluding the house of residence.
Investors should ideally have a long-term investment horizon, as these products often involve investments that may require considerable time to realise their full potential returns.
How do PMS and AIF Offer Diversification for HNIs?
High-net-worth individuals often already have substantial investments in traditional assets such as stocks, bonds, mutual funds, and fixed deposits. PMS and AIF help HNIs achieve meaningful diversification beyond these traditional investment avenues.
Diversification through PMS is achieved through concentrated, well-managed portfolios tailored specifically for an investor’s risk and return profile. Since these portfolios may hold different securities or a focused subset of stocks based on high conviction or a specific strategy, they allow investors to diversify within the equity asset class more strategically.
Alternative Investment Funds take diversification a step further by offering exposure to entirely different asset classes and investment strategies. For instance, Category I AIFs allow HNIs to invest directly in high-growth startups and innovative companies, a segment often inaccessible through traditional investments. Category II AIFs help investors diversify into real estate, infrastructure, or private debt instruments, providing income streams and growth potential independent of traditional markets. Category III AIFs introduce complex trading strategies and hedging mechanisms, allowing portfolios to perform under varying market conditions and adding stability or higher return potential through tactical asset allocation.
Final Thoughts
PMS and AIF investments are compelling options for affluent investors with the financial ability and risk tolerance for sophisticated investment avenues. These products offer not just higher return potential but also customised strategies and exclusive opportunities beyond traditional investments. While beneficial, investors must assess risks, liquidity, fees, and alignment with their goals before investing
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