Rs 120 crore annual revenue expectation: Company scales South India market with Big C Mobiles Pvt Ltd and Pai International Electronics Ltd

On Friday, shares of Cellecor Gadgets Limited jumped 8 per cent to Rs 36.25 per share from its previous closing of Rs 33.80 per share. The stock’s 52-week high is Rs 81.50 per share and its 52-week low is Rs 29.25 per share.

Cellecor Gadgets Limited, a rapidly expanding consumer electronics brand in India, has announced a major strategic expansion into the South Indian market. The company has formed new partnerships with two prominent retail chains: BIG C Mobiles Pvt. Ltd. and PAI International Electronics Limited. This move is designed to significantly enhance Cellecor's offline presence in a high-growth region for consumer electronics. Through the collaboration with BIG C Mobiles, Cellecor's products will be available in over 250 stores across Andhra Pradesh and Telangana, a partnership expected to generate an estimated Rs 70 crore in annual business.

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In addition to the deal with BIG C Mobiles, Cellecor has also partnered with PAI International Electronics Limited, which operates 250 stores across Karnataka, Tamil Nadu, and Kerala. This alliance is projected to bring in an additional Rs 50 crore in annual business, expanding Cellecor's reach into both urban and semi-urban areas. These new agreements build on Cellecor's existing network of partnerships with other major South Indian retailers, creating a powerful retail ecosystem in the region. Together, these collaborations are anticipated to contribute a total of Rs600 crore in annual business from South India alone.

This expansion positions Cellecor to capitalise on the rapid growth of the South Indian consumer electronics market, which is projected to grow at a faster rate than the national average. The company, which recently surpassed Rs 1,000 crore in revenue in FY25, expects this strengthened presence to be a key driver for its nationwide growth. With the South India region now accounting for Rs 220 crore annually, this strategic move helps Cellecor solidify its position as a trusted and leading brand in the Indian consumer electronics market.

About the Company

Cellecor Gadgets Limited began its journey in 2012 as Unity Communications, a proprietorship firm founded by Mr. Ravi Agarwal, focusing on selling electronics under its brand. The company has since grown into a prominent name in the consumer electronics industry, known for its commitment to providing affordable, quality products. Cellecor achieves this through a sustainable business strategy that synergises, combining electronic product demand with a modern approach to sourcing, production, and marketing. Today, their diverse product range includes mobile phones, smart TVs, various audio devices, smartwatches, and home appliances.

Results: According to half-yearly results, the net sales increased by 106 per cent to Rs 600.23 crore, Profit before tax (PBT) increased by 79 per cent to Rs 21.76 crore and net profit increased by 79 per cent to Rs 16.28 crore in H2FY25 compared to H2FY24. In its annual results, the net sales increased by 105 per cent to Rs 1,025.95 crore, Profit before tax (PBT) increased by 91 per cent to Rs 41.43 crore and net profit increased by 92 per cent to Rs 30.90 crore in FY25 compared to FY24.

The company's shares have an ROE of 25 per cent and an ROCE of 24 per cent. As of March 2025, the promoters own 49.64 per cent of the company, FIIs own 3.27 per cent, DIIs own 0.28 per cent and the public owns 46.81 per cent. The stock is up 25 per cent from its 52-week low of Rs 29.25 per share and has given multibagger returns of over 200 per cent since its listing on NSE in September 2023. 

Disclaimer: The article is for informational purposes only and not investment advice.