M&M loses market share steadily over the years

Automobile industry in India is one of the most dynamic industries in India with severe competition from both local and foreign players. Constant innovation and launching of new products is the key to retain market share.

Retaining and further gaining market share has been the core objective for Mahindra & Mahindra in the four wheeler space. The newly launched models including TUV300, the KUV100 and the NuvoSport for M&M have failed to live up to volume expectations.

According to media reports the company has been steadily losing its market share in the utility vehicle space over past 5 years. The market share for M&M in the utility vehicles market has plunged to 29 per cent currently from 55.59 per cent market share in the fiscal year 2011-12.The company's management is confident of the product pipeline to revive the market share and may soon launch the latest version of Bolero.

Experts believe the slowdown in sales for Mahindra models has been due to price correction and discounting done by the rivals like Ford and Maruti Suzuki.The stock is trading at Rs 1,432 per share on Tuesday at 9.45 a.m. Over a one year period the stock has outperformed Sensex by delivering 17 per cent returns.