Bajaj Auto in focus as mega Dominar 400 launch approaches

Country’s second largest two-wheeler maker and the largest premium bike maker, Bajaj Auto is all set for its ambitious mega launch of Dominar 400 on Thursday, December 15, 2016. The Dominar 400 will be the most powerful offering from the Bajaj stable.

The Dominar 400 has already created lot of excitement amongst the biking enthusiasts around the country, which Bajaj Auto claims to be the most path breaking product in the history of the Indian Motorcycle industry.

With its fastest bike, the Pune based two- wheeler giant plans to focus on the sports segment i.e. the sub Rs 2 lakh price range with latest offering. The model will be locking horns with the likes of Royal Enfield Classic 350, Mahindra Mojo, KTM Duke 200, which are the prominent players in this segment.

The fastest Bajaj offering is expected to make it to the showrooms by January next year, after the unveil. Company from day one onwards plans to export it to key export markets like South America, Africa, and ASEAN.

Ruling this high-end segment has been Eicher Motors which has ruled the roads and in the process has turned the fortunes of the once defunct automaker. Bajaj plans to aggressively take on rivals operating in the price range which has a high potential in terms of sales volume and high margin business.

Ahead of the launch Bajaj Auto was trading flat with negative bias at Rs 2648.15 on NSE.