Tata Nano sales touches record low in March 2017

The monthly sales of  Tata Motor's much renowned mini car Nano slumped from 1,100 units in April 2016 to 174 units in March 2017, marking an all-time low since the car's launch in March 2009. 

While cumulatively the automobile giant sold only 7,591 units of Nano between April 2016 and March 2017, recording a significant plunge of 63 per cent in its annual sales.  

Anticipating huge demand for around 20,000 units every month for the economical vehicle, Tata Motors had set up an exclusive plant for the manufacturing of Tata Nano in Gujarat's Sanand by June 2010. However, the estimated cumulative loss from the Nano project sums up to be Rs 6400 crore. While the capacity utilisation of the Sanand plant of the company also dropped to a mere 20 per cent a couple of years ago.

The 'one lakh car' revived its sales volume in FY16 to 21,012 units, with the launch of GenX Nano, equipped with power steering, AMT variants and stylish interiors, from lower sales of about 16,901 units in FY15.

 However, the company has not revealed any plans of the strategic revival of Tata Nano for FY18.      

The company had recorded initial bookings for the mini car surpassing the 200,000 mark in May 2009, post the launch of the car in March 2009, creating a landmark in the history of Indian automobile sales.