TVS Motor: Revving Up For A Better Future
DSIJ Intelligence / 17 Sep 2013
It intends to launch a new bike every quarter and is well on course to increase its market share. TVS Motor Company is a stock to watch following the recent developments and promises that the management is making on the future prospects.
TVS Motor Company is all set to increase its share in the domestic market. In a recent development the company launched a new 100 cc scooterette Jupiter, aimed at strengthening its presence in the scooter segment. Currently, TVS Motor retails Scooty Pep, Scooty Streak and the Wego models.
The CMD has reportedly said that the company is looking to launch a new bike every quarter from here on. This is certainly a positive development in the two-wheeler space. This also points towards the product pipeline that the company has in its kitty.
The developments have however had a little impact on the share prices of the company. It has been trading almost flat, gaining a mere 0.15% on the bourses after these announcements. The launch of Jupiter comes after the launch of the 125cc motorcycle "Phoenix" by the company. The management is expects to touch 10000 units in sales of Phoenix in the month of September.
The company hopes to increase its market share to 16% in the scooter segment with the launch of Jupiter from the current 13.5%. Currently, TVS Motor Company exports a small number of scooters to Sri Lanka, Bangladesh and Turkey. Motorcycles account for a majority of the company's exports (95 per cent). Launch of a new bike every quarter will certainly increase the competitiveness in the two wheeler segment. Keep a watch on this stock as it will react to the developments and calculations sink in.
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