Dismal Auto Sales Numbers For December 2013
DSIJ Intelligence / 03 Jan 2014

The month of December witnessed dismal show as far as monthly sales numbers are concerned. Here is a look at where the companies stand on their sales figures.
After, Maruti Suzuki and Mahindra & Mahindra, auto segment continue to report dismal numbers for the month of December, the trend has been followed by almost all the companies barring TVS Motor Company. Yesterday post market hours companies viz. Tata Motors, TVS Motor, Hero MotoCorp, Ashok Leyland and Baja Auto have came out with their numbers.
The maximum decline in auto sales during the month of December is posted by Tata Motors posting a decline of 42.28% on YoY basis. The total auto sales for the company declined from 65582 units reported in December 2012 to stand at 37852 for the month of December 2013. Both the passenger and commercial vehicle segment of the auto major declined on YoY basis to stand at 25738 units and 9272 units respectively posting a decline of 45.83% and 34.34 per cent respectively.
The second highest decline was witnessed by the Hinduja Group controlled Ashok Leyland. On a YoY basis the monthly sales numbers declined by 14.03% for the month ended December 2013. In the recently concluded month the total sales for the month of December stood at 6275 units as against 7299 units registered during the same month last year.
Pune Based two wheeler company Bajaj Auto posted YoY decline in sales of 13.42% to stand at 297776 units. The two-wheeler and CV segment of the company witnessed a decline of 12.64% and 18.50% respectively on YoY basis to stand at 260645 units and 37161 units respectively. However, the exports have been in green posting a gain of 19.63% on YoY basis to stand at 150753 units.
Hero MotoCorp, the two-wheeler major, have posted decline in unit sales on YoY basis in December 2013 after posting YOY growth for the last five months to stand at 524990.
The only company in the sector, that have shown a YoY increase in sales volume is TVS Motor. The monthly sales numbers for the month of December 2013 stood at 159459 units witnessing a gain of 2%.
The trend that is coming out of the sales figures is that the two wheeler segment mainly led by Hero MotoCorp have started following their four-wheeler space. Most of the companies are trading in red this morning like Tata Motors (-2.54%), M&M (-2.63%), TVS Motor (-2%). However, companies like Hero MotoCorp and Ashok Leyland are trading in green marginally up by 0.5% each.
| Name of Company | YOY Change (%) | MOM Change (%) |
|---|---|---|
| TVS Motor | 2% | -1% |
| Tata motors | -42% | -7% |
| Hero Motocorp | -3% | -1% |
| Ashok Leyland | -14% | 17% |
| Bajaj Auto | -13% | -4% |
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