60% Growth In FY26: Mukul Agrawal-Backed Liquor Company Unveils Premium Makeover

Indian equity benchmarks traded higher on Friday, with the benchmark Nifty 50 index gaining 215.55 points, or 0.92 per cent, to 23,377.15. Amid the positive market sentiment, Radico Khaitan's share price was trading at Rs 3,546.30, up 2.79 per cent during the session. The stock also remains in focus as Ace Investor Mukul Mahavir Agrawal held a 1.05 per cent stake in the company as of March 2026.

Radico Khaitan Refreshes After Dark Blue Brand

Radico Khaitan has unveiled an all-new premium avatar of its After Dark Blue Grain Whisky, aimed at strengthening the brand's position in India's deluxe whisky segment. The refreshed packaging will initially be launched in Uttar Pradesh before being rolled out across key markets over the next six months.

The company stated that the redesign aligns with changing consumer preferences and the growing premiumisation trend in the Indian alcoholic beverages market.

After Dark Blue Brand Delivers Strong Growth Performance

A key highlight of the announcement was the strong growth recorded by the brand during FY26.

According to the company, After Dark Blue Brand registered growth of more than 60 per cent in FY26, reflecting the strong consumer connect the brand has built over the years. The whisky brand has also witnessed a sharp increase in volumes, growing from 0.9 million cases in FY24 to over 3.1 million cases in FY26.

The company believes the refreshed packaging and premium positioning will further support the brand's growth momentum in the coming years.
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Management Commentary

Abhishek Khaitan, Managing Director, Radico Khaitan, said: "The Indian consumer is evolving rapidly, with rising aspirations and an increasing preference for brands that align with their lifestyle and identity. The deluxe whisky segment, one of the largest in the Indian spirits market, represents an attractive aspirational price point for millions of consumers trading up within the whisky category. After Dark's growth of over 60 per cent in FY26 reflects the strong consumer connect the brand has built over the years. The refreshed packaging is a strategic initiative aimed at sustaining this growth momentum by enhancing the brand's contemporary appeal and ensuring it remains relevant and distinctive for the modern Indian consumer."

Kunal Madan, Chief Marketing Officer, Radico Khaitan, added: "After Dark Blue has witnessed exceptional consumer acceptance over the past years, and this new packaging is a natural progression in the brand's journey. Today's consumers seek brands that are contemporary, stylish and reflective of their aspirations. The refreshed design has been crafted to deliver stronger shelf impact and a more premium experience, while staying true to the quality and character that consumers have come to love."

Radico Khaitan Focuses on India's Large Deluxe Whisky Market

Radico Khaitan highlighted that India's deluxe whisky segment exceeds 70 million cases annually, offering significant long-term growth opportunities. The company aims to further strengthen After Dark Blue's market presence through product innovation, premium packaging and broader distribution.

The new packaging features a redesigned bottle, premium colour palette and updated branding elements intended to improve shelf visibility and consumer appeal.

About Radico Khaitan

Radico Khaitan is one of India's leading alcoholic beverage companies with a portfolio spanning whisky, vodka, rum, brandy and gin. The company owns several well-known brands, including Magic Moments, Rampur Indian Single Malt, Jaisalmer Indian Craft Gin, 8PM Whisky and After Dark.

Over the years, Radico Khaitan has expanded its premium and luxury portfolio while strengthening its position in the Indian spirits market through brand-building and innovation.
Disclaimer: The article is for informational purposes only and not investment advice.