BUY
₹248
₹246.6
₹409
64.92%
PL Research retained its BUY recommendation on Flair Writing Industries following the August 12, 2026 Q1 FY27 result update and raised its target price to Rs 409 from Rs 406. The broker considers the recent correction an attractive long-term entry opportunity.
At the current price of Rs 248, the stock is valued at 19 times FY27E earnings per share and 14 times FY28E earnings per share, compared with DOMS Industries at 64 times and 41 times, respectively. The target price of Rs 409 is based on 23 times FY28E earnings per share, with no change in the target multiple.
Flair Writing Industries reported consolidated Q1 FY27 revenue of Rs 3,192 million, up 10.6 per cent year on year and broadly in line with PL Research's estimate of Rs 3,197 million. Revenue growth was modest as export revenue remained flat amid the West Asia conflict.
| Metric | Q1 FY27 | Year-on-year change | Broker estimate / comparison |
|---|---|---|---|
| Revenue | Rs 3,192 million | Up 10.6 per cent | Rs 3,197 million estimate |
| Gross profit | Rs 1,586 million | Up 10.0 per cent | Gross margin of 49.7 per cent versus 47.8 per cent estimate and 50.0 per cent in Q1 FY26 |
| EBITDA | Rs 533 million | Up 7.7 per cent | 11.2 per cent above Rs 480 million estimate |
| EBITDA margin | 16.7 per cent | Down 50 basis points year on year | 170 basis points above estimate |
| PAT | Rs 291 million | Up 0.5 per cent | Above Rs 272 million estimate |
| PAT margin | 9.1 per cent | Down from 10.0 per cent in Q1 FY26 | — |
Profitability exceeded PL Research's expectations despite raw-material inflation. Rationalisation of schemes and discounts, together with selective price increases, helped offset input-cost pressure. EBITDA increased 7.7 per cent year on year to Rs 533 million, while PAT increased 0.5 per cent to Rs 291 million.
Pens revenue rose 8.9 per cent year on year to Rs 2,200 million, supported by higher volumes, with domestic pens revenue growing about 13 per cent. Creative segment revenue increased 23.1 per cent to Rs 800 million, while steel bottles and houseware revenue rose 46.2 per cent to Rs 190 million. The creative segment represented 25.1 per cent of quarterly sales, while pens accounted for 69.0 per cent.
Management maintained approximately 15 per cent FY27 top-line growth guidance. PL Research expects the Valsad plant to become operational in the second half of FY27E, continued healthy pens traction, and commissioning of the fourth steel-bottle line in Q4 FY27E to support a 15 per cent revenue CAGR over FY26 to FY28E.
| Particulars | FY27E | FY28E |
|---|---|---|
| Revenue | Rs 14,336 million | Rs 16,539 million |
| Revenue growth | 14.7 per cent | — |
| EBITDA | Rs 2,365 million | Rs 3,022 million |
| EBITDA margin | 16.5 per cent | 18.3 per cent |
| Adjusted PAT | Rs 1,405 million | Rs 1,875 million |
| Adjusted PAT growth | Broadly flat | — |
FY27E sales and EBITDA estimates were reduced by 1.0 per cent and 0.3 per cent, respectively. For FY28E, sales, EBITDA and earnings per share estimates were marginally increased or remained unchanged.
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