Lalithaa Jewellery Mart Limited is an Indian retail jewellery business operating the Lalithaa brand through a predominantly South Indian showroom network. It sells jewellery through large-format and other stores, supported by a central manufacturing unit in Thirumudivakkam, Chennai. Its customer approach includes Jewellery Pre-booking, Free and Flexi, and Dhana Vandhanam enrolment programmes. The network has a deliberate focus on Tier-II and Tier-III markets, alongside locations in major southern cities.
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