Nestle India pursues survival strategies

Nestle India, the maker of Maggi and Kitkat, after surviving the Maggi storm is now all set to launch nearly 25 new products in the market. The motive behind launching diversified product range is to resist any competition from rivals like Patanjali. The competition from Patanajli has been disruptive where Patanajali redefines the already launched products.

In a view to diversify, the company will penetrate into consumer segment, targeting babies, women, adults and urban markets. Out of the 20-25 products few are already on board and others will come within next 4-6 months. Moreover, it is also planning to revive its current products.

The launch period is brought down to 4-months from 10-12 months to keep pace with changing aspects and likes.
The range of products include seven variants of Maggi, Greek yogurt brand 'Grekyo' and protein growth brand 'Pro-Gro' in dairy segment, products in chocolate and confectionery, as also new offerings in coffee and tea.

Hit by the ban on Maggi, Nestle stated that Maggi still enjoys 55.5 per cent share in the noodles market but has a long way to go for recovering the 500 crore losses it had to bear after the ban. Two cases are still pending.

The stock of Nestle India has opened on a positive note and is trading at Rs 6566 with marginal gains.