Ciaz retains space for Maruti in premium sedan segment
DSIJ Intelligence / 06 Jul 2016
Ciaz, a premium sedan brand of Maruti Suzuki has hit cumulative sales of more than 1 lakh units in June 2016. The brand is a mid-sized premium brand launched in October 2014 made available in both Petrol & Diesel SHVS.
Ciaz, a premium sedan brand of Maruti Suzuki has hit cumulative sales of more than 1 lakh units in June 2016. The brand is a mid-sized premium brand launched in October 2014 made available in both Petrol & Diesel SHVS. Ciaz is titled the first car offer Smartplay Infotainment System, first Smart Hybrid diesel car and India’s most fuel efficient diesel car with mileage of 28.09 km/litre.
Earlier Maruti had tried to penetrate into the sedan segment with the launch of SX4. However, it had to stop the production to clear off the inventories to make way for the new Ciaz brand. Ciaz was designed to run in line with Honda City, Hyundai Verna, Volkswagen Vento etc.
Ciaz outsold Honda City in February by selling 5162 sales as against Honda City’s 4880. Again in May 2016 Ciaz outperformed with 5188 sales as against Honda City’s 3305 sales.
Maruti Suzuki has earned 40 per cent of the market share in premium sedan segment with the sale of Ciaz which has now become the largest selling sedan in A3+ segment. Apart from domestic sales, Maruti has exported 18000 Ciaz units to Africa, South America, Central America, Middle East, ASEAN and SAARC countries.Shares of Maruti Suzuki are trading at 4170 levels. The stock has almost doubled since October 2014.
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