Dabur to focus on African and West Asian markets for growth

Even as Patanjali poses challenge to Dabur along with other FMCG companies in India, Dabur is banking on opportunities in African and West Asian markets for growth. 

Currently, Dabur gets revenues of nearly 18 per cent or close to Rs 1,500 crore annually from Africa and West Asian markets. Dabur as of now is an international player, with nearly Rs 2,900 crore out of Rs 8,454 crore coming from its overseas operations. Recently, the company has set up subsidiary in South Africa to start production of Namaste products. With the new localisation strategy, the costs are expected to come down for Dabur which will help the company to gain market share. 

Internationally, Dabur has presence in Egypt, Nepal, Turkey and the US and in all these markets the company registered higher growth than in the Indian market in the previous quarter, according to the company’s annual reports and investors presentation. 

The stock is trading at Rs 287.90, down by almost 3 per cent on intraday basis on Friday. 

Over a one year period, the stock is up by almost 9 per cent.