Uflex shines on its packaging solution for America’s Whole Foods Market

America’s healthiest grocery store, Whole Foods Market approached flexible packaging materials and solutions company Uflex for its Tortilla Chips. Whole Foods did not want to create any confusion in the minds of consumers regarding the look and appeal of packaging of its tortilla chips. Moreover, being the largest seller of organic food in the US, Whole Foods Market essentially wanted to give a paper like organic look to the packaging, thereby upholding their brand ethos.

The engineers at Uflex with a clear brief from the client designed a three-layered packaging structure as a 3D flat bottom pouch. Polyester provides excellent barrier from oxygen and it also exhibits good thermal resistance owing to its melting temperature that is as high as 150-160 degrees centigrade.

Uflex has achieved packaging solution from its indigenously machine manufactured by its engineering business at the Noida Plant.

The share price of Uflex increased 2.02 per cent on the bourses in early trades and is trading at Rs 279.2 on intra-day basis.