Ignis to ignite Maruti: priced at 4.59 lakh

India’s largest passenger car maker Maruti Suzuki launched an all new premium Ignis in the compact car segment priced at Rs 4.59 lakh and Rs 7.80 lakh (ex-showroom, Delhi). Ignis became the third offering from Nexa chain.

Ignis is the first launch from the Japanese car manufacturer. Ignis is built on a new generation rigid platform embodying Suzuki Total Effective Control Technology (TECT) for occupant protection. Maruti along with its suppliers have spent close to Rs 950 crore towards development of Ignis. The new offering has 98.5 per cent localisation.

In a media communication on Friday, Kenichi Ayukawa, MD, Maruti Suzuki said, “NEXA, our premium automotive retail channel, now has an offering for the millennials -- Ignis. It combines unconventional design, seamless smartphone experience with AndroidAuto and Apple CarPlay, technological supremacy with AGS on petrol and diesel, advanced safety features as standard and personalization options, making it unique on every parameter. Ignis at NEXA will help us expand our presence in the premium compact segment.”

Company in short span of time able to ramp up offering from Nexa chain, which currently contributes close to 10 per cent to Maruti’s top-line.

Stock of Maruti Suzuki is likely to remain in focus on January 16, 2017.