Havells India to foray into personal care

Havells India has shined on the bourses with an increase of 4.61 per cent in early trades and is trading at Rs 403.7 on an intra-day basis. The company will be foraying into electronic personal care category next month.  Havells India was undertaking a feasibility study to enter into water purifiers in a bid to expand its consumer products business.

Earlier, Havells India was looking to outsource production of its personal care products initially, but it plans to start manufacturing within two years. It is citing couple of its high-quality brands in electronic personal care segment, which is a big opportunity considering the Rs 1500 crore market is growing at 25-30 per cent. Havells India is also having an online portal to carry sales of its products seamlessly.

In the last one month, the share price of Havells India increased more than 26 per cent. The share price of the company has not been impacted by demonetisation. It has given returns of 41.28 per cent returns to shareholders if they had invested in the stock one year back.