M&M’s 7 product launches may see revival

Mahindra & Mahindra, a part of the Mahindra Group and the first company to introduce utility vehicle (UV) in India, has recently launched Supro Minivan and Minitruck. With this, the company has firmed its position in the small commercial vehicle load segment, which already stands at 51 per cent market share. The brands come with a warranty of 2 years or 60000 km, whichever is earlier. The ex-showroom prices start at Rs 4.71 lakh and Rs 4.28 lakh for Minivan and Minitruck, respectively.

M&M transformed its portfolio from two-wheelers to heavy commercial vehicles and electrical vehicles. The company recently unveiled Supro Minivan in variants under the passenger vehicles category and variants of Supro Minitruck under the cargo products category. These seven product variants will be available in diesel, CNG and electric form with 19.2kW (26HP), 18.8 kW (25 HP) and 25 kW (34HP), respectively. Minivan has a capacity of 8 seats, while Minitruck has capacities varying from 700 kg, 750 kg and 850 kg.

As at FY16, the company has retained its dominant position in small commercial vehicles. The company has posted a growth in utility vehicles at 7.5 per cent, outperforming the industry growth rate of 6.3 per cent. However, it has posted a degrowth of 24.1 per cent in the van segment, as against industry growth rate of 3.7 per cent. In the LCV category, the company saw a degrowth of 2.3 per cent in 2T-3.5T GVW segment as against the industry growth of 3.5 per cent. The launch of Minivan and Minitruck (if within 2T and 3.5T) may partially offset this degrowth.