Manpasand expands its footprint in Tamil Nadu

Bhagyashree Vivarekar / 16 Mar 2017

Manpasand expands its footprint in Tamil Nadu

The company has built up a robust dealer network consisting of superstockists and distributors. Further, company is setting up new plant in Tamil Nadu to expand its footprint in southern market.

Manpasand Beverages, one of India’s leading fruit juice player, is aggressively expanding its reach in Tamil Nadu to take advantage of ongoing cola ban in the state. The company is setting up plant in Sri City with an investment of around Rs 150 crore to cater to the demand in Tamil Nadu and other key southern markets. The construction work for this plant is in progress and the company is confident that it will be able to meet the demands of consumers in peak months of summer and thereafter.

The company’s Fruits Up range of carbonated fruit drinks, premium fruit juices and Mango Sip are now available at more than 8,000 retail outlets, including provision stores and modern retail formats (such as Reliance Mart and Heritage outlets). Further, the company has built up a robust dealer network consisting of superstockists and distributors. Also, the company is setting up three new plants in Vadodara, Varanasi and in eastern part of India (location is yet to be identified). These new plants will not only double the Manpasand Beverages capacity, but will also expand the reach into new markets.