Nestle India comes up with an energy drink
Bhagyashree Vivarekar / 20 Mar 2017
Nestle India, a packaged food major, recently launched MILO ready to drink (RTD)- the sports partner for kids. The drink is a cocoa-malt milk beverage specifically introduced as a dairy based nutrition for growing children.
Nestle India, a packaged food major, recently launched MILO ready to drink (RTD)- the sports partner for kids. The drink is a cocoa-malt milk beverage specifically introduced as a dairy based nutrition for growing children. The beverage contains less than 10 grams of added sugar in a pack of 180ml. The stock of Nestle is expected to remain in the limelight in coming sessions with the launch of MILO-RTD
MILO RTD is already an established brand with 2.8 million serves consumed all over the world. Nestle is launching it in India to experience its ACTIV-GO ingredient containing vitamins and minerals. Each pack of 180 ml will be charged Rs 30 and will be made available at urban stores as well as online platforms.
Nestle India’s domestic revenue accounts for 92% of the total revenue. Domestic FY16 revenue break-up was milk products & Nutrition- 52.8%, prepared dishes and cooking aids-25.6%, Chocolate & confectionery-11.9% and lastly beverages-9.7%. With this launch, company can expect higher contribution to revenue going forward