Beverage Giant Coca-Cola Plans to Enter Frozen Desserts Market in India
Shital Jibhe / 07 Jun 2017
The beverages giant Coca-Cola is planning to foray into the frozen desserts market in India, in a bid to widen its range of products beyond carbonated beverages and into fruit-based or other healthier drinks.
The beverages giant Coca-Cola is planning to foray into the frozen desserts market in India, in a bid to widen its range of products beyond carbonated beverages and into fruit-based or other healthier drinks.
A leading business daily, quoting a few sources, reported that the new product will be launched within three months and initially will be sold at institutional formats such as multiplexes. It further added
Amul and Hindustan Unilever are expected to face tough competition from Coca- Cola, in the ice-cream segment in India, which accounts for nearly Rs 10,000 crore.
Earlier on Monday, company’s new chief T Krishnakumar had announced that it will inject Rs 11,000 crore for introducing a slew of fruit-based products in the coming five years.
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