GST Impact: Colgate slashed oral care products price

Under new goods and services regime, Colgate Palmolive Company, a consumer products company has slashed its toothpastes and toothbrush prices by about 8 to 9 per cent in order to extend benefits to its customers.

The tax rate under the GST on toothpaste has come down to 18 per cent from 24 per cent.  This new tax rate has benefited the customer as the costing of Colgate Strong Teeth (100 gm) has been reduced to Rs 46 from Rs 52 and also the price of Colgate SlimSoft Toothbrush has also dipped to Rs 60 from Rs 65.

On July 7,2017, Colgate Palmolive Limited was trading at Rs 1088.25, down by 1.68 per cent on BSE at 12:29 hours. It opened at Rs 1105.15 while on Thursday it closed at Rs 1106.90. It touched its intraday high and low at Rs 1105.15 and Rs 1086.40 respectively. The scrip 52-week high at Rs 1132.90 and 52-week low at Rs 861.90.

Colgate-Palmolive Company is a consumer products company which incorporated on July 25, 1923. It operates in two product segments namely Oral, Personal and Home Care, and Pet Nutrition. The Colgate company is also engaged in the various product categories of the personal care market with operations in liquid hand soap, which it sells under the Palmolive, Protex and Softsoap brands.