Uflex intensifies anti-counterfeiting packaging solution

Notching up its position in the global packaging industry, Uflex Limited yet again added a feather to its hat with a fresh innovation in the realm of anti-counterfeiting and brand protection solutions.  
 
The new innovation will ensure that secondary package that contains the primary packs are insulated from the menace of counterfeiting.  
 
The packaging industry has a counterfeiting market worth over USD 461 billion, according to the estimates of OECD.  

Uflex Limited will be re-applying anti counterfeiting features on unprinted board and raw materials of the secondary packaging for the board convertors to process it, and thereby ensure complete protection from counterfeit.
 
In an interaction with media, Jeevaraj Pillai, the joint President, Packaging and New Product Development, Uflex, said "If you look at the FMCG value chain, the distributors or the wholesalers procure goods in secondary packaging. Seldom do they open these secondary packs and establish the veracity and authenticity of the singletons packed inside. This is where the counterfeiters surreptitiously seep in."
 
Uflex Limited is the flexible packaging major of India and was recently in news for introducing a unique packaging solution for a quality transit of perishable products.