Bajaj Auto signs pact with Triumph Motorcycles

Bajaj Auto announced on Tuesday that the company has entered into a global partnership with Triumph Motorcycles. The objective behind this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles, benefiting from the collective strengths of both companies.   
 
The company hopes to bring to bear upon global markets the individual strengths of the partners, including brand position and perception, design and development technology, quality and cost competitiveness, and worldwide distribution. This deal will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.
 
On the other hand, Bajaj will gain access to the iconic Triumph brand, and its great motorcycles, enabling it to offer a wider range of motorcycles within its domestic market and other international markets.