Buzzing stock: Jubilant FoodWorks to spend Rs 100 crore to make pizzas tastier

Jubilant FoodWorks Ltd. has decided to spend to Rs 100 crore towards change in packaging and new marketing campaign for its Domino’s Pizza chain in financial year 2017-18. Domino’s Pizza and Dunkin Donuts outlets in India are operated by Jubilant FoodWorks.

Company in early 2017, was keen on making new strategies to drive sustainable, profitable growth of the company. Cost control, improvement in product offerings by using innovative technology were some of the techniques used under the strategy.

As part of the product refresh, the pizzas would include a new soft and tasty crust, more and bigger toppings, more cheese and a new herbier tomato sauce made from imported Californian tomatoes. 

It will sport a new look and would come in an attractive blue and white packaging. Most interestingly, the price would remain unchanged which would provide better value-for-money to customers.

Company operates about 1125 Domino’s Pizza outlets in India and plans to add 40-50 stores this year. It also plans to open 3-5 outlets of Dunkin Donuts and reach break-even point by next fiscal year.

On Tuesday, the stock closed at price of Rs 1,333.25. It opened today at Rs 1,338.50 and touched an intra-day high of Rs 1,355 in the morning session, showing an upside of 1.6 percent. It has also made a fresh 52-week high at Rs 1,355.