Ashok Leyland flags off Digital Market Place

Commercial vehicle manufacturer Ashok Leyland announced on Thursday that the company has introduced the ‘Digital Market Place’, an industry-first combination of four innovative digital solutions.  
 
These solutions, developed on the brand philosophy of ‘Aapki Jeet, Hamari Jeet’, have the potential to transform the commercial vehicle business in the country. The four digital solutions will help customers manage their business with a simple tap, by making it easier for them to log on to their business from anywhere and manage their operations with ease.
 
It is estimated that these initiatives have the potential of generating Rs 1,000 crore in the next three years. The Digital Market Place will empower customers to better manage their business and enhance their profitability, as well as provide an opportunity for Ashok Leyland to sell services in the aftermarket.