Mars Food to expand market reach with ‘Tasty Bite’ brand

In a bid to expand market reach, Mars Food has signed a definitive agreement to acquire Preferred Brands International, a US-based manufacturer and marketer of Asian food products, which sells its products under the ‘Tasty Bite’ brand. The product range includes sauces and frozen food items.
 
Meanwhile, Tasty Bite Eatables gained 3.22% on the BSE at Rs 5,828.00 per share at 0927 hours. On the NSE the stock attracted a traded volume of 7,909 shares and a traded value of Rs 466.54 lakhs. On a yearly basis the stock has yielded 18.19% returns and has outperformed the BSE FMCG index and underperformed the BSE Small-Cap index.