Hero Motorcorp adds variants to expand in 100-125cc segment

While its peers are launching higher-cc bikes, Hero Motocorp has launched three new variants in the company's forte, 100-125cc segment. The new variants will be available from January 2018.

With these launches, the company aims to strengthen its appeal among the young professionals. The three motorcycles launched are 125cc Super Splendor, the 110cc Passion PRO and the 110cc Passion XPRO, which are enhanced with bold styling and more power. The new variants will be available from January 2018. Also, the company emphasized that going forward it will focus on premium bikes and plans to grow market share in the premium segment.

Meanwhile, the company face stiff competition from Hero its erstwhile partner, Honda Motorcycle and Scooter India which now claims to be the largest player in the Indian two-wheeler market. According to SIAM, Honda Motorcycle holds a market share higher than 30% in all 17 markets, which includes 15 major states. Honda has a more dominant position in the scooter segment, while the motorcycle segment is dominated by Hero.

Given the expected emphasis on the rural economy in the upcoming Union budget and otherwise, motorcycle sales may increase, which will benefit the company. Extending its gain from the last trading session, the stock of Hero Motorcorp was trading at Rs. 3,791.95 per share, up 1.37 per cent at 12:45 on Thursday.