Nestle India-Sweet As Ever
Ali On Content / 25 Apr 2011
With the FMCG sector expected to do well riding on the consumption-led growth story of India, particularly the opportunity that is available in the rural market, it makes sense to be invested in these companies. One such company that has been there for ages on the Indian scene is Nestle. The company has witnessed a double digit growth for the past 16 consecutive quarters. It has improved its product mix and the pricing power that it enjoys in the milk and nutrition product segments has helped it to witness better margins for the recently concluded Q4CY11 on a YoY basis. It has a strong presence in the noodles segment wherein it has been a pioneer and enjoys a strong brand recall in ‘Maggi’. ‘Maggi’ is a market leader in this segment and enjoys a market share of close to 80 per cent in the instant noodles category. However, going forward, it is likely to witness higher competitiveness as competing products come to the market from companies like HUL and GSK. The total market size of this category is Rs 1000 crore and the same is growing at 20 per cent per annum. Nestle is betting big on this brand and segment.
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