JLR Reports 27.6% Sales Growth In August 2013
DSIJ Intelligence / 13 Sep 2013

The UK-based company (a subsidiary of Tata Motors) has shown a consistent performance and its vehicle sales touched 27852 units in the month, with most of its models chipping in with good volumes. Sales growth was seen in most geographies except for Europe.
Tata Motor’s subsidiary, Jaguar Land Rover (JLR) has come out with its sales volumes figure for August 2013. The company has shown a consistent performance and was able to post 27.6% yearly growth to touch 27852 units in the month.
The sales volumes of Jaguar jumped up by 92% to 5405 units in August 2013 as against 2819 units in August 2012. This strong growth was on account of its XF model, which witnessed 91% growth to 2898 units, and its XJ model, contributed with 1571 units, a 51% rise from the volumes sold in August 2012. Moreover, the recently launched F-Type model also showed decent sales figures, logging 808 units. On the other hand, the sales volumes for its XK model witnessed a 50% decline to 128 units in August 2013 from 258 units in corresponding period of the previous year.
Land Rover has also come out with healthy sales volumes, which has surged by 18% to 22447 units in August 2013 from 19005 units in August 2012. The robust numbers were supported by its models Freelander, Discovery, New Range Rover Sports, Range Rover Evoque and New Range Rover.
Considering the geographic segmentation, the sales of JLR in China has risen by 43% from 5654 units to 8094 units. The numbers grew by 40% in North America, 36% in UK and 35% in Asia Pacific. However, the company reported a decline in sales in Europe by 1%.
JLR has recently announced an investment of Pound Sterling 1.5 billion for the establishment of new aluminium architecture for its forthcoming vehicle. Hence, JLR is looking to expand in UK at its advanced manufacturing facility in Solihull and plans to employ 1700 workers for this.
Overall, JLR is doing well and has supported Tata Motors with its performance. We continue to remain positive on Tata Motors as we expect better numbers from JLR going forward too.
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