Flair Writing Industries Limited Commences Manufacturing of Wooden Pencils; Strengthens Creative Portfolio

Flair Writing Industries Limited has begun manufacturing wooden pencils at its step-down subsidiary company, Flomaxe Stationery Private Limited, in Surat. This expansion strengthens the company’s Creative portfolio and enhances its ability to penetrate further into the largest segment of the stationery industry. With this new manufacturing line, Flair is well-positioned to deliver high-quality wooden pencils at different price points while further bolstering its presence in the stationery segment.

The production line will have an estimated annual capacity of 84 million pieces. Within this facility, the company will also focus on the manufacturing of complementary products, such as a range of erasers and sharpeners. These, combined with existing SKUs in polymer pencils and mechanical pencils, will create a comprehensive basket of products to address the pencil and allied stationery segment.

Commenting on the development, Mr Vimalchand Rathod, the Managing Director, said, “We are excited to commence the manufacturing of wooden pencils at our step-down subsidiary company, Flomaxe Stationery Private Limited, in Surat, marking an important step in strengthening our creative segment portfolio. This expansion further enhances our backward integration with fast growing creatives segment, as our long-standing strategy. We will now serve one of the biggest product categories in the overall stationery segment with renewed focus and it will be a key pillar in our plan to rapidly scale the creative segment, which grew by 72 per cent year on year in 9M FY26. Our enhanced manufacturing strength, combined with our commitment to breakthrough product innovation, empowers us to advance confidently and expand our presence across the evolving stationery landscape.”

About Flair Writing Industries Limited

Flair Writing Industries Limited (Flair) is among the Top-3 players in the writing instruments and the largest pen brand in India. FWIL's flagship brand, "Flair", has established itself as a household name in India, boasting a market presence of over 45 years. Flair manufactures and distributes several brands in India and partners with various international brands in the writing instruments industry. The company has 11 manufacturing units spread over 5 locations - Naigaon, Valsad, Daman, Surat & Dehradun.

Company's products are sold under the "Flair" brand, "Flair Creative", their principal brands "Hauser" and "Pierre Cardin" and they have recently introduced "ZOOX" in India. Post launch of Flair Creative range of products in FY21, it has emerged as the fastest growing segment in the company, resulting in higher contribution to the overall product mix compared to the writing instruments segment. The company is also rapidly scaling its steel bottles and other houseware products. The company has also engaged in the distribution of MAPED-branded products in India.

Disclaimer: The article is for informational purposes only and not investment advice.