Ghazal Alagh-founded company jumps over 6%, logs highest single-day gain in 10 months; here’s why

Indian markets continued their recovery trend for the third consecutive trading session on Wednesday. Over the past three trading sessions, Nifty 50 has gained around 3 per cent. Amid this recovery, one stock that stood out is Honasa Consumer (Mamaearth). The stock rallied as much as 12 per cent on an Intraday basis and eventually closed 6.04 per cent higher at Rs 281 as on March 19. 

Expansion into men’s grooming segment amid rising demand trends

Honasa Consumer Ltd has recently entered the men’s personal care segment through the acquisition of the Reginald Men brand, marking its expansion into a fast-growing category. The men’s skincare market is seeing strong growth, with around 2x growth in overall search trends in men’s skincare, while key categories have seen increased traction, with searches rising by 2.5x for serums, 1.8x for moisturisers, and 1.5x for face cleansers, resulting in the growing consumer adoption and evolving preferences.

The segment is also supported by increasing digital influence and consumer engagement, with the number of male skincare influencers rising nearly 6x over the past five years. Around 49 per cent of Gen Z men are actively engaged in facial care products. Additionally, men’s personal care in the quick commerce channel has shown strong momentum, with demand doubling on a YOY basis. The overall market, currently estimated at around Rs 20,000 crore, is projected to nearly double to Rs 40,000 crore by 2032.

Honasa Consumer Shareholding Pattern

Promoter holding in Honasa Consumer Ltd stood at 35.54 per cent in December 2025, slightly higher compared to 34.97 per cent in September 2025. FII holding declined to 14.62 per cent from 15.50 per cent on a QoQ basis. DII holding also moderated to 18.64 per cent from 19.15 per cent, while public shareholding increased to 31.19 per cent from 30.36 per cent.

Promoter Ghazal Alagh holds a 3.06 per cent stake in Honasa Consumer Ltd as of the December 2025 quarter.

Honasa Consumer Share Price Performance  

In the last 10 months, First Time Stock has posted a 6.04 per cent gain in a single session. Over the past month, the stock has declined by 7.12 per cent, while it is down 8.23 per cent over the last six months. On a one-year basis, the stock has delivered a return of 31.98 per cent.

IPO Overview and Listing Performance

In November 2023, Honasa Consumer Ltd made its stock market debut following an IPO worth Rs 1,701.44 crore, which included a fresh issue of Rs 365 crore and an offer for sale (OFS) of Rs 1,336.44 crore. The shares were priced in the range of Rs 308 to Rs 324 per equity share. The stock was listed at Rs 330 on November 6, 2023, delivering a listing gain of around 1.85 per cent over the upper price band.

About Honasa Consumer

Honasa Consumer Ltd is a digital-first beauty and personal care company founded in 2016 and headquartered in Gurugram, India. The company operates a house-of-brands model with a portfolio that includes Mamaearth, The Derma Co., Aqualogica, Dr Sheth’s, BBlunt, and other emerging brands. It offers a wide range of products across baby care, skin care, hair care, and colour coSMEtics, catering to evolving consumer preferences.

Disclaimer: The article is for informational purposes only and not investment advice.