Punjab Kings announce CP PLUS as new Title Sponsor for IPL 2026

Following a standout performance last season that led them to the IPL final, Punjab Kings are entering the IPL 2026 season with a high-profile strategic partnership. Global security and surveillance leader CP PLUS has signed on as the Title Sponsor, a move designed to significantly bolster the franchise's brand visibility and ecosystem. This collaboration unites two entities focused on high performance and reliability, bridging the gap between cutting-edge security technology and the high-energy world of professional cricket to resonate with a safety-conscious and tech-savvy Indian audience.

CP PLUS brings to the table an extensive portfolio of advanced solutions, ranging from biometric access control and home automation to large-scale enterprise security systems. As part of this association, the brand will be deeply integrated into the fan experience through a "digital-first" storytelling campaign and high-impact on-ground activations. The partnership also aims to leverage technology-led integrations within the stadium and across digital platforms, ensuring that matchdays are more immersive and engaging for the Punjab Kings' loyal following.

On the field, the franchise has solidified its competitive edge by finalizing a 25-member squad during the IPL 2026 Auction held on December 16. By adding four strategic new players to an already formidable core, Punjab Kings have balanced their roster for the high-intensity challenges ahead. With the backing of a global technology giant and a refreshed lineup, the team is well-positioned to build on its previous success and pursue the championship title with renewed vigor.

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About Aditya Infotech Limited

Aditya Infotech Limited (BSE: 544466 | NSE: CPPLUS) offers a comprehensive range of advanced video security and surveillance products, technologies and solutions for enterprise and consumer segments under the CP PLUS brand. In addition, we provide solutions and services including fully integrated security systems and Security-as-a-Service directly and through our distribution network to address the requirements of end-customers across a broad range of sectors. With India’s largest integrated manufacturing facility at Kadapa, Andhra Pradesh and the largest portfolio of STQC certified products, CP PLUS is leading the “Make in India” and Atmanirbhar Bharat initiatives.

Disclaimer: The article is for informational purposes only and not investment advice.