This FMCG Stock Jumps Over 7% - Hits Fresh 52-Week High After New Launch

Zydus Wellness share price opened at Rs 489.00 and surged to touch an Intraday high of Rs 552.40, while the low stood at Rs 489.00. It is currently trading at Rs 525.95 as of 2:26 PM on April 13, 2026, 7.32 per cent, indicating strong momentum during the session. This positive momentum came after the company announced a new product launch aimed at expanding its presence in India’s growing skincare market.

Targets $500 Million Face Wash Market
The company’s skincare brand Everyuth Naturals has launched a new Tan Removal Chocolate & Cherry Face Wash, aiming to tap into India’s USD 500 million face wash segment. The product is clinically tested across Indian skin types and combines antioxidant-rich chocolate with Vitamin C-loaded cherry extract.

The company claims that the formulation delivers visible results from the first use and is designed to reduce tanning while improving skin radiance with regular usage.

Focus on Young Consumers and Daily Skincare
With this launch, the company is targeting Gen Z and younger millennials, who account for a significant share of India’s skincare consumers. These users are increasingly shifting toward benefit-driven and daily-use products rather than basic cleansers.

The product is positioned as a daily corrective solution for sun-induced tanning, an area where the company believes traditional sunscreens fall short. CEO Tarun Arora highlighted that this launch aims to create a new sub-category of high-efficacy cleansers, reflecting a broader shift in consumer behaviour toward proactive skincare routines.

Product Portfolio Expansion
The newly launched face wash builds on the existing Tan Removal range under Everyuth, which already includes a scrub and face pack. The rollout is supported by a Hindi campaign tagline, “Ab Roz Tan Ghatega,” along with a television campaign featuring actors Tisca Chopra and Kashmira Pardeshi.

The product is now available across retail stores and major e-commerce platforms nationwide.

About the Company
Zydus Wellness Limited operates as an integrated consumer company with a presence across the entire value chain, including development, production, marketing, and distribution of health and wellness products. Its portfolio includes well-known brands such as Sugar Free, Everyuth, and Nutralite.

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Disclaimer: This article is for informational purposes only and not investment advice.