Wish To Create A Global Brand

Could you elaborate about the company’s journey through the last five years?

We operate with diverse product portfolio in the fire protection sector. In the last five years our R&D team has introduced several innovative products. Traditionally we used to rely on power type extinguishers. However, moving forward, we started operating chemical extinguishers where there is no residual. We are on the constant lookout for enhancing the portfolio to serve the world with our ‘NITIE’ brand of products and have been constantly upgrading our requirements and our product base to match the latest level of requirements.

What is your perspective on value creation for your different stakeholders?

We wish to create a global brand to make the world recognise us as a large-sized fire protection player in the world market with international approvals.

How have things changed with a new government at the centre?

Fire safety being one of the important issues of our country, we expect the government to frame stringent laws. With the new government in power, we expect the enforcement of these laws so that every building should be covered by fire safety laws.

What are the challenges faced and strategies adopted by you for emerging among the top value-creating companies today?

We propose to take the market route by focusing on contractors and projects.

Going forward, what will be the major growth-driving factors for your company? 

Entering new markets like Europe and new sectors such as defense will increase our growth. We also expect our business in the UAE region to grow manifold in the coming quarters. The company has recently achieved Rs 1,000 crore sales and our expansion plans include creating a strong global footprint.

What are your capex plans for the next couple of years?

We propose to grow in an organic way to move to the next level of growth.