M&M to expand overseas farm business
Bhagyashree Vivarekar / 06 Mar 2017

Mahindra & Mahindra is escalating the international play for its tractors and farm machinery business, targeting to earn 50 per cent of the revenues from the overseas market in the next couple of years.
Mahindra & Mahindra is escalating the international play for its tractors and farm machinery business, targeting to earn 50 per cent of the revenues from the overseas market in the next couple of years. M&M is also open for acquisitions to expand its reach and product capabilities.
The global farm equipment market is estimated at $156 billion of which tractors contribution is only $60 billion. Currently, tractors bring in about 85 per cent of M&M sales for the farm segment, while the rest is from farm machinery. The company’s target is to bring down the share of tractors to 79 per cent by FY19. The company is targeting the markets of North and South America, China, Japan and Turkey to boost its farm exports, where it already has ground presence.
In today’s trading session, M&M’s stock on BSE opened at Rs 1319.5 and rose 1.5 per cent to touch the day's high of Rs 1338.7. The stock is currently trading at Rs 1328, up 0.6 per cent as compared to previous close of Rs 1319.5.
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