Patanjali plans to double its turnover in current fiscal

The big competition for FMCG multinational players in the country is Baba Ramdev’s Haridwar-based Patanjali. The company recently announced that it plans to double its turnover in the current fiscal and become the country’s biggest Swadeshi brand, reported a national business daily.

However, the company has no immediate plans to get listed on the Indian bourses. This is, however, a big relief for the other FMCG players, since Patanjali has already eaten away a major chunk of the market shares of its peers and they would not want to give away their share of the market to Patanjali. The stocks of ITC and Marico have gained 15% and 20%, respectively, on a YTD basis.

Patanjali has strong and big product line consisting of biscuits, shampoos, noodles and dairy products and much more. As per market experts, the Yoga followers of Baba Ramdev are the loyal customers of Patanjali.

As Patanjali is eyeing to double its turnover, it is obvious that the company would spend more on advertising and expand its business in terms of product lines. The customers can expect to see new product launches from Patanjali, which will further heat up competition in the FMCG space. The company has built up a strong foothold in the FMCG segment and plans to strengthen it further.