Dollar Industries to offer wider variety in JV with Pepe Jeans

DSIJ Intelligence / 14 Aug 2017

Dollar Industries to offer wider variety in JV with Pepe Jeans

In an attempt to create a premium innerwear brand in India and offer a wider range of products, Dollar Industries has signed a joint venture with Pepe Jeans Europe BV.

In an attempt to create a premium innerwear brand in India and offer a wider range of products, Dollar Industries has signed a joint venture with Pepe Jeans Europe BV. In the wake of this news, the scrip of Dollar Industries increased by over 2% during today morning’s trading session. The stock was trading at Rs 2,090 per share on the NSE at 1031 hours.
 
According to a statement issued by the company, it will make a new line of apparel under the brand name Pepe Jeans London. These products will also be marketed in Sri Lanka, Nepal, Bhutan and Bangladesh.