Emami enters into online retailing by buying stake in Helios
Apurva Joshi / 08 Dec 2017
Emami Limited plans to buy 30 percent equity stake in Helios Lifestyle Pvt. Ltd. (Helios) for an undisclosed consideration. This equity stake will be acquired by December 31, 2018, the company will infuse required funds into Helios.
Emami Limited plans to buy 30 percent equity stake in Helios Lifestyle Pvt. Ltd. (Helios) for an undisclosed consideration. This equity stake will be acquired by December 31, 2018, the company will infuse required funds into Helios.
Helios is the owner of the fast-growing male grooming brand named ‘The Man Company’. Under this brand, men’s grooming products in Bath & Body, Beard management, shaving and perfumes are sold. The company sells these products majorly online through its website. As per the company, all these products are free from harmful products and are made from premium essential oils.
Emami Ltd. is operating in male grooming products segment through its brands Fair and Handsome and HE. This segment is expected to witness growth on grounds of innovation and high demand. As per market research, male grooming products are gaining high popularity as Indian men have become more aware and conscious about their looks.
With rapid digitalisation, Emami also has a huge opportunity to reach the market through digital marketing and online selling, the means which are adopted by Helios.
Emami’s stock had closed at Rs 1,265.80 on Thursday. It opened at Rs 1,283 on Friday and made intra-day high of Rs 1,293.40, showing an upside of 2.2 percent in the morning trading session. It had made 52-week high at Rs 1,335 in the last week of November 2017.
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