JLR Sales Grow By 21.5% In July 2013

Tata Motors’ subsidiary Jaguar Land Rover (JLR) has announced its sales figures for the month of July 2013. As seen in the past, the company has managed to clock robust volumes despite the dismal global macroeconomic conditions. With its ability to consistently drive consumer demand, in new as well as established markets, JLR has managed to grow its volumes by a strong 21.5% in July.

Sales of Jaguar grew by a whopping 65.3% during the month gone by as compared to that in July 2012. This was a result of strong sales of the XF, which saw a growth of 38%, and the XJ, which grew by 52.4%. Moreover, the newly launched F-Type has been a resounding success in the markets. The model has been so successful that 996 units were sold in July 2013, which is more than 16% of Jaguar’s total sales.

Land Rover sales too were robust during the month. The company sold 25454 vehicles, a figure higher by 14.2% as compared to that in July 2012. Growth here was supported by the strong sales of Freelander, Discovery, New Range Rover Sport, Range Rover Evoque and the New Range Rover.

In terms of geography, JLR sales saw traction across the globe except in Europe, where it declined by 1.2%. Sales in UK and North America were higher by 8.3% and 31.1% respectively. Those in the China and Asia Pacific markets grew by 36.3% and 42.7% respectively and by 29.1% in ‘All Other Markets’.

Of course, this trend is not new and higher sales for JLR have been witnessed for long now. Even in difficult market conditions, the company has managed to remain buoyant and in fact, has outperformed. Overall, JLR sales have increased by 13% as compared to the corresponding period in the previous year.

We continue to remain positive on the outlook of JLR because of series of new launches and growth propelled by emerging geographies.

Note: All comparisons are made on a year-on-year basis