Gulf Oil Lubricants Expands Infrastructure Portfolio with Key OEM Alliances
DSIJ Intelligence-1Categories: Mindshare, Trending
The company has partnerships with Williams Racing and the Chennai Super Kings, alongside brand ambassadors Mahendra Singh Dhoni, Hardik Pandya and Smriti Mandhana.
Gulf Oil Lubricants India Ltd (GOLIL) has announced strategic partnerships with leading Construction equipment manufacturers ACE, Ammann India and XCMG. These collaborations aim to strengthen Gulf’s footprint in the infrastructure segment by providing OEM-approved lubricants designed to improve equipment reliability and reduce the total cost of ownership. By aligning with these major industry players, the company is positioning itself to support India’s rapidly accelerating infrastructure development.
The company has expanded its long-standing relationship with ACE by introducing new products for the ACE Genuine Oil Range, tailored for machinery like cranes, backhoe loaders and tractors. Furthermore, Gulf has become the official lubricants partner for Ammann India, which holds a 60% market share in asphalt mixing plants. This partnership focuses on high-performance products that enhance equipment uptime and sustainability, while also planning for specialised lubricant formulations for future technologically advanced machinery.
In addition to launching branded, genuine lubricants with global leader XCMG, Gulf has unveiled a next-generation range of specialised products, including fire-resistant and energy-efficient zinc-free hydraulic oils. With over 50 OEM associations and a focus on meeting CE-V emissions norms, the company utilizes localized R&D to provide solutions for extreme Indian operating conditions. These efforts continue to drive Gulf's double-digit growth and reinforce its role as a key contributor to the national infrastructure growth story.
About the Company
Gulf Oil Lubricants India Limited, a key Hinduja Group entity, is a major player in the Indian lubricant market with a vast distribution network and partnerships with over 50 OEMs. Beyond its core automotive and industrial lubricants, the company is a leading provider of AdBlue and holds a top-five position in the two-wheeler battery replacement segment.
The company operates advanced R&D and manufacturing hubs in Silvassa and Ennore while aggressively expanding into EV mobility through investments in charging technology and SaaS providers. Globally, Gulf spans 100 countries and maintains a high-profile brand presence through partnerships with Williams Racing and the Chennai Super Kings, alongside brand ambassadors Mahendra Singh Dhoni, Hardik Pandya and Smriti Mandhana.
Disclaimer: The article is for informational purposes only and not investment advice.