Infosys Brings Fans Closer to the Formula E Action with AI-Driven Race Experience
Infosys set to transform the Formula E fan experience with its AI-powered Race Centre, blending real-time data, interactive features, and immersive storytelling to bring fans closer to the action than ever before.
✨ AI Powered Summary
In a major push toward the future of motorsports, Infosys, the global leader in digital services and consulting, has unveiled a new AI-powered Race Centre for Formula E, the world’s first all-electric FIA World Championship. The platform leverages Infosys’ advanced Topaz AI technology to deliver an immersive, data-driven race-day experience for fans around the globe.
Now in its second year as Formula E’s Official Digital Innovation Partner, Infosys is moving beyond simple data insights to create deeply interactive fan engagement. The Race Centre functions as a unified platform, offering real-time AI commentary, gamified interactive features, race control updates, weather tracking, and in-depth storytelling, all synchronised with live race feeds. The initiative is designed to keep fans connected even during the off-season while enhancing their understanding of on-track action.
Key Features of the Race Centre
- Generative AI Commentary Engine: Using Topaz’s AI capabilities, the platform delivers real-time, context-aware narration, keeping fans informed and engaged throughout the race.
- Podium Predictions & ‘PIF Driver of the Race’ Fan Voting: Fans can predict podium finishes during practice and qualifying sessions and vote for their favourite driver, boosting interaction and excitement.
- PIT BOOST Tracking: The feature visualises mandatory fast-charging pit stops, showing their impact on driver positions and race momentum in real-time.
- Selected Driver Event Tracker: Users can track key moments for individual drivers, including overtakes and ATTACK MODE deployments, offering deeper insights into race developments.
- Agentic AI for Data Orchestration: Topaz agents process over 1.5 million data points per race, integrating race control updates and visualising driver positions and car movements on a 2D racetrack dashboard.
By combining rich digital content, AI-driven insights, and real-time race data, the Race Centre supports fans throughout the full race lifecycle. It will be from practice and qualifying rounds to race day and beyond. This scalable platform aligns with Formula E’s strategy of attracting younger, digitally native audiences, enabling tailored storytelling, and fostering fan loyalty across international markets.
Infosys is a global leader in next-generation digital services and consulting, focusing on delivering AI, cloud and other digital solutions. Leveraging an AI-first foundation, Infosys empowers organisations with enterprise AI, cloud solutions, and other cutting-edge digital technologies at scale. The company’s holistic approach helps clients achieve exceptional operational performance, drive innovation, and deliver superior customer experiences. By combining deep industry expertise with advanced technology capabilities, Infosys partners with businesses worldwide to accelerate growth, foster agility, and unlock new opportunities in the digital era.
Infosys Share Price Performance
On March 23, 2026, Infosys shares closed at Rs 1,256.80, showing a modest gain of Rs 0.90 (0.07 per cent) from the previous close of Rs 1,255.90. The day saw some volatility, with the stock opening lower at Rs 1,238.20 and touching an Intraday low of Rs 1,227.40 before recovering to a high of Rs 1,261.10.
Year-to-date (YTD), the share has declined 23.12 per cent, and over the past 12 months, it has fallen 21.32 per cent.
Disclaimer: The article is for informational purposes only and not investment advice.
