Motorcycle Maker Posts 15 per cent May Sales Growth as Domestic Demand Offsets Export Weakness
Royal Enfield recorded 15 per cent higher motorcycle sales in May, driven by strong domestic demand, while exports fell sharply. The company launched the Bullet 650 and outlined plans for a Rs 2,500 crore greenfield facility in Andhra Pradesh.
Royal Enfield reported total sales of 1,03,231 motorcycles in May 2026, a 15 per cent increase from 89,429 units in the same month last year, as strong domestic demand outweighed weaker export performance.
Domestic sales rose 24 per cent year-on-year to 94,115 units in May, compared with 75,820 units a year earlier. In contrast, exports declined 33 per cent to 9,116 units from 13,609 units in May 2025.
For the year to date in FY27, total sales increased 23 per cent to 2,16,395 units, up from 1,75,988 units in the corresponding period of FY26. Domestic volumes grew 31 per cent to 1,98,244 units, while exports fell 25 per cent to 18,151 units.
During May, the company expanded its middleweight portfolio with the launch of the Bullet 650 in India and across the EMEA and ANZ regions. Powered by a 647.95cc parallel twin engine producing 52.3 Nm of torque, the motorcycle retains the Bullet’s signature design elements, including chrome peashooter exhausts.
Royal Enfield also announced plans to acquire land in Tada, Andhra Pradesh, for a new greenfield manufacturing facility. The project involves a planned investment of approximately Rs 2,500 crore and will be executed in phases, aligned with future demand and market conditions. The investment is intended to augment manufacturing capacity.
The company opened registrations for the 22nd edition of the Himalayan Odyssey, reimagined across four formats, and for the sixth Continental GT Cup, which will expand to eight cities and introduce the new GT-R750 race prototype in the Professional category.
Commenting on the performance, B. Govindarajan, Managing Director, Eicher Motors Ltd. and Chief Executive Officer, Royal Enfield, said, “We are carrying our momentum in FY27 with continued growth in Q1, despite the prevailing macro-headwinds. This month was exciting for us, as we strengthened our product portfolio with the Bullet 650. The Bullet is the world’s longest-running motorcycle in continuous production and has garnered the love of riders across generations. The all-new Bullet 650 carries that legacy forward authentically, retaining the soul and unmistakable design philosophy of the Bullet. Another significant business milestone in May was the announcement of our plans for a new manufacturing facility in Andhra Pradesh to support our long-term projected growth. We also continued to deepen our presence in International markets and engage our riding communities through initiatives like the biggest-ever Himalayan Odyssey and the sixth edition of the Continental GT Cup.”
Eicher Motors Limited, the parent of Royal Enfield, is a Chennai-headquartered automobile manufacturer listed on the BSE and NSE. It also co-owns VE Commercial Vehicles with AB Volvo. Royal Enfield designs motorcycles in the UK and India and manufactures them at facilities in Thiruvottiyur, Oragadam, Vallam and Cheyyar, supported by CKD assembly operations in international markets.
Disclaimer: The article is for informational purposes only and not investment advice.
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